Chair Club Public Image Committee Rtn Shazia Zaffar 2023-2024

Your role as club public image committee chair is to create and implement a plan to tell Rotary’s story to the public, and to promote the club’s projects and activities:

    • Attend your district public image seminar.
    • Develop a public image plan, then set and achieve public image goals.
    • Promote club activities and projects among club members, local media outlets and members of your community.
    • Use the resources in the Brand Centre to enhance Rotary’s public image.
    • Make sure club communications follow Rotary’s guidelines for voice and visual identity.
    • Use the People of Action campaign materials to increase public understanding of Rotary and drive engagement in your community.
    • Enhance projects and activities to make them more appealing to the media.

Possible subcommittees

    • media relations
    • advertising and marketing
    • web and social media


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